Ignite your career and learn from a successful stylist and salon owner with 3+ decades of  behind-the-chair experience


I want to help you define success in your career on your terms and achieve long-term success in the beauty industry - all without burning out.
Join The Defined Stylist
Work with Cheri Doren to Ignite your career and learn from  a successful stylist and salon owner with 3+ decades of  behind-the-chair experience

Ignite your career and learn from  a successful hairstylist and salon owner with 3+ decades of  behind-the-chair experience


I want to help you define success in your career on your terms and achieve long-term success in the beauty industry - all without burning out.
Join The Defined Stylist

Have you ever felt scared, inadequate, or lost in your beauty career? 

Do you dread walking into the salon fearing you’ll never get it right?

Do you find yourself thinking: “This is not how I pictured my life!”

 

Trust me, I get it, because I've been there too!  


I also know the solution to get you from this scary place to where you want to be . . .

Success stories to achieve long-term success in the beauty industry - all without burning out.

"I knew I wanted to be a hairstylist but had no idea of a direction to go, after Cheri's classes, I know exactly who I want to be as a stylist & the type of salon I am looking for."

MADISON T.

 

"Cheri offers amazing insight about our industry! I learned how to elevate myself in my career as an educator after taking her classes with my students. I wish I had a Cheri when I was in  beauty school!"

KARLY L.

"After taking these classes I know how to set goals, what it takes to achieve them, how to work with clients' personalities, how to invest in myself by helping others find their beauty."

MAYRA R.

"I was feeling overwhelmed at the idea of going out there after beauty school, but after Cheri's classes I have a clear roadmap for my future as a hairstylist. I am so grateful!"

CHEYANNE G.
I’m ready to fall in love with my career!
Crafted from 35+ years of real-world, behind the chair experience

The Defined Stylist program will equip you with the exact skills you need to rediscover joy as a hairstylist.

Ignite your career and learn from  a successful stylist and salon owner with 3+ decades of  behind-the-chair experience
Ignite your career and learn from  a successful stylist and salon owner with 3+ decades of  behind-the-chair experience

Using The Defined Stylist strategies, I can honestly say that I wake up every morning excited to step into my salon. I have found the strategies, techniques, and mindset shifts that propelled my career and resulted in true fulfillment and satisfaction and you can too! 

I’ll personally guide you to overcome the challenges you face, fear of failure, how-to handle rejection or criticism from clients or peers, insecurity of not meeting clients' expectations, fear of financial instability, burnout & exhaustion from the demands of the job with confidence and clarity.

Learn More About The Program
Work with Cheri Doren to define success in your career on your terms and achieve long-term success in the beauty industry - all without burning out.

FREE GUIDE

3 Minutes in the Morning: Your guide to transforming your day from The Defined Stylist

Get instant access to the FREE PDF guide

Work with Cheri Soren to define success in your career on your terms and achieve long-term success in the beauty industry - all without burning out.