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Ignite your career and learn from a successful stylist and salon owner with 3+ decades of  behind-the-chair experience


I want to help you define success in your career on your terms and achieve long-term success in the beauty industry - all without burning out.
Join The Defined Stylist
Work with Cheri Doren to Ignite your career and learn from  a successful stylist and salon owner with 3+ decades of  behind-the-chair experience

Stop Surviving. Start Thriving.

Build a beauty career you actually love — with the proven method from a 35+ year hairstylist & salon owner.
Founding Members: Lock in your spot before pricing increases.
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Sound familiar?

You love the craft. But the burnout, the self-doubt, and the financial stress are eating you alive.

You're not the problem. You just never got the roadmap.

That's what The Defined Stylist Method is for.

Success stories to achieve long-term success in the beauty industry - all without burning out.

"I knew I wanted to be a hairstylist but had no idea of a direction to go, after Cheri's classes, I know exactly who I want to be as a stylist & the type of salon I am looking for."

MADISON T.

 

"Cheri offers amazing insight about our industry! I learned how to elevate myself in my career as an educator after taking her classes with my students. I wish I had a Cheri when I was in  beauty school!"

KARLY L.

"After taking these classes I know how to set goals, what it takes to achieve them, how to work with clients' personalities, how to invest in myself by helping others find their beauty."

MAYRA R.

"I was feeling overwhelmed at the idea of going out there after beauty school, but after Cheri's classes I have a clear roadmap for my future as a hairstylist. I am so grateful!"

CHEYANNE G.

35+ Years Behind the Chair. Built for You.

I didn't just study this industry. I lived it. The burnout, the breakthroughs, the six-figure career I almost gave up on.

The Defined Stylist Method is the program I wish existed when I started.

Ignite your career and learn from  a successful stylist and salon owner with 3+ decades of  behind-the-chair experience
Ignite your career and learn from  a successful stylist and salon owner with 3+ decades of  behind-the-chair experience

Using The Defined Stylist strategies, I can honestly say that I wake up every morning excited to step into my salon. I have found the strategies, techniques, and mindset shifts that propelled my career and resulted in true fulfillment and satisfaction and you can too! 

I’ll personally guide you to overcome the challenges you face, fear of failure, how-to handle rejection or criticism from clients or peers, insecurity of not meeting clients' expectations, fear of financial instability, burnout & exhaustion from the demands of the job with confidence and clarity.

Work with Cheri Doren to define success in your career on your terms and achieve long-term success in the beauty industry - all without burning out.
I was you. Now I wake up excited to go to work.

I changed my career not by leaving the industry, but by changing how I showed up in it.

That shift is available to you too. And it starts with one decision.

Your Next Step

You don’t have to keep running on empty, second-guessing yourself, or questioning if you’re cut out for this industry. With the Defined Stylist Method, you’ll gain the clarity, confidence, and tools to step into your salon—and your life—with purpose and pride.

It’s time to define success your way.

FREE GUIDE

3 Minutes in the Morning: Your guide to transforming your day from The Defined Stylist

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Work with Cheri Soren to define success in your career on your terms and achieve long-term success in the beauty industry - all without burning out.
Work with Cheri Soren to define success in your career on your terms and achieve long-term success in the beauty industry - all without burning out.
Work with Cheri Soren to define success in your career on your terms and achieve long-term success in the beauty industry - all without burning out.
Ignite your career and learn from  a successful stylist and salon owner with 3+ decades of  behind-the-chair experience
Ignite your career and learn from  a successful stylist and salon owner with 3+ decades of  behind-the-chair experience
Work with Cheri Doren to ignite your beauty industry career
Ignite your career and learn from a successful stylist and salon owner with 3+ decades of  behind-the-chair experience