
The 5-Step Online Program That Helps Hairstylists Build Careers They Actually Love
Craft a hairstyling career that aligns with your unique vision so you can earn your worth doing work that lights you up.

You became a hairstylist because you love the craft, the creativity, and the joy of helping people feel their best.
You became a hairstylist because you love the craft, the creativity, and the joy of helping people feel their best. But somewhere along the way, the stress, the insecurity, and the burnout started creeping in.
You’re working long hours but still struggling financially.
You’re constantly second-guessing yourself with clients.
You’re wondering if this career is even sustainable long-term.
Here’s the truth: it doesn’t have to be this way.

The Defined Stylist Method
Created By A Hairstylist, For Hairstylists
Unlock your full potential and learn the path to truly enjoy your career.
You deserve to love your work--every day!
The Defined Stylist Method is a step by step, go at your own pace mentorship program built by a hairstylist, for hairstylists. This isn’t just about learning new techniques—it’s about redefining your career, building confidence, and finally earning your worth while doing work that lights you up.
What You’ll Learn Inside The Defined Stylist
This program is broken into five powerful modules designed to help you build a sustainable, thriving career from the inside out.
Each of your video training sessions is pre-recorded so you can watch on any device, at home or on the go, to suit your busy schedule.
Module 1: Developing your personal mission & vision
Module 2: Defining Your Business Mission & Vision
Module 3: Personal Culture
Module 4: Salon Culture & Structure
Module 5: Finance For Smart HairStylists

Start Today For $99
Seven Payments Of Only $99
- Lifetime access to the comprehensive 5 module video program teaching you exactly how to create a career in the beauty industry that you love, starting today.
- Live, group coaching calls with Cheri in The Defined Stylist Community where you can ask your specific questions and get personalized feedback.
- Live, 24/7 access to the exclusive Defined Stylist member community to connect with your fellow stylists.
Pay In Full For 5 Months of Support
One Time Investment Of $597
- Lifetime access to the comprehensive 5 module video program teaching you exactly how to create a career in the beauty industry that you love, starting today.
- Live, group coaching calls with Cheri in The Defined Stylist Community where you can ask your specific questions and get personalized feedback.
- Live, 24/7 access to the exclusive Defined Stylist member community to connect with your fellow stylists.
PLUS when you pay in full...
- Your Bonus 1:1 KickOff Call with Cheri over Zoom to make sure you’re getting the most from all The Defined Stylist Program has to offer!
Why The Defined Stylist Method Works
This program is different because it’s created by a hairstylist who’s been exactly where you are. With 35+ years of behind-the-chair experience and decades running a successful salon, I’ve experienced the ups and downs of this industry.
The Defined Stylist Method blends mindset, strategy, and real-world tools so you don’t just survive in this career—you thrive.
You’ll get:
- Lifetime access to all 5 modules
- Pre-recorded video training (watch anytime, anywhere)
- Action steps you can immediately apply to your career
- Support and strategies that work in any market or salon structure
Your Career, Redefined
Imagine waking up excited to go to work instead of dreading it.
Imagine clients who value you and pay what you’re worth.
Imagine having the confidence, clarity, and financial freedom you’ve been craving.
That’s what’s waiting for you inside The Defined Stylist Method.
Join today, risk-free, and get lifetime access to all the program materials.
Enroll today and get lifetime access to all program materials.
And because I believe in this work—and in you—your enrollment is 100% risk-free. If you decide within 7 days that the program isn’t for you, I’ll refund your investment. No hassle, no hard feelings.