Meet Cheri Soren Founder of the Defined Stylist Method, 3+ Decade Hair Stylist & Salon Owner, & Beauty Industry Mentor

Hi! I’m Cheri Doren.

35+ years in the industry.
Salon owner. Six figures.
And completely exhausted.

I’ve lived the burnout no one talks about.
I redefined success, rebuilt from the inside out, and now I guide stylists through that same transformation.

Ignite your career and learn from a successful stylist and salon owner with 3+ decades of behind-the-chair experience

Hello! I’m Cheri Doren.

Founder of the Defined Stylist Method, 3+ Decade Hair Stylist & Salon Owner, & Beauty Industry Mentor

Work with Cheri Soren to define success in your career on your terms and achieve long-term success in the beauty industry - all without burning out.

For 35+ years, I've worked every corner of this industry.

Different markets. Different salon cultures. Every kind of client.

I've felt the burnout. The self-doubt. The months where the money just didn't add up.

I've also built a thriving, six-figure career that genuinely excites me every day.

Now I'm here to show beauty professionals — hairstylists, estheticians, nail techs, and more — how to do the same.

This industry lit up my world when I was five years old and that fire has never gone out.

But the truth is most beauty pros don’t just struggle with skills or clients: the grind straight up eats at them. In fact, 44% of salon workers report experiencing burnout, especially since the pandemic pushed expectations higher and support lower.

And it's that fire that drives me to make sure other beauty professionals don't burn out before they find what's possible.

I built The Defined Stylist Method because I know what works — and I refuse to let talented people leave an industry they love just because nobody gave them the roadmap.

Here's the truth nobody talks about: Less than 30% of cosmetology graduates are still in the industry 5 years after graduating.

Not because they lacked talent. Because they never got the business, money, and mindset tools to sustain a real career.

That's the gap The Defined Stylist Method was built to close — for every beauty professional ready to build something that lasts.

That’s why I created The Defined Stylist Method

A mentorship program for beauty professionals who are done winging it and ready to build a career they're proud of.

Whether you're a hairstylist, esthetician, nail tech, or beauty school student this was built for you.

SEE THE FULL PROGRAM

What Students Have To Say About Learning From Cheri

"After taking these classes I know how to set goals, what it takes to achieve them, how to work with clients' personalities, how to invest in myself by helping others find their beauty."

MAYRA R.

What Students Have To Say About Learning From Cheri

"I was feeling overwhelmed at the idea of going out there after beauty school, but after Cheri's classes I have a clear roadmap for my future as a hairstylist. I am so grateful!"

CHEYANNE G.

What Students Have To Say About Learning From Cheri

"I knew I wanted to be a stylist but had no idea of a direction to go, after Cheri's classes, I know exactly who I want to be as a stylist & the type of salon I am looking for."

MADISON T.

What Students Have To Say About Learning From Cheri

"Cheri offers amazing insight about our industry! I learned how to elevate myself in my career as an educator after taking her classes with my students. I wish I had a Cheri when I was in beauty school!"