Meet Cheri Soren Founder of the Defined Stylist Method, 3+ Decade Hair Stylist & Salon Owner, & Beauty Industry Mentor

Hello! I’m Cheri Doren.

Founder of the Defined Stylist Method, 3+ Decade Hair Stylist & Salon Owner, & Beauty Industry Mentor
Ignite your career and learn from  a successful stylist and salon owner with 3+ decades of  behind-the-chair experience

Hello! I’m Cheri Doren.

Founder of the Defined Stylist Method, 3+ Decade Hair Stylist & Salon Owner, & Beauty Industry Mentor
Work with Cheri Soren to define success in your career on your terms and achieve long-term success in the beauty industry - all without burning out.

For more than three decades, I’ve lived and breathed the salon world. From behind the chair to running my own successful business, I know what it takes to not just survive—but to truly thrive—in the beauty industry.

 

I’ve worked through burnout, self-doubt, and financial instability, and I’ve also built a six-figure career that feels deeply fulfilling. Now, I’m here to help hairstylists like you do the same.

The beauty industry has been my passion since I was five years old, and that fire hasn’t dimmed once. 

Over the past 35+ years, I’ve experienced every corner of this industry—different markets, salon cultures, and business structures. Along the way, I developed strategies that allowed me to grow, scale, and sustain long-term success.

This career has given me everything I dreamed of—and now my mission is to give back to hairstylists who are struggling to find their path.
Meet Cheri Soren Founder of the Defined Stylist Method, 3+ Decade Hair Stylist & Salon Owner, & Beauty Industry Mentor

Our professional beauty industry is facing a crisis.

The truth is, our industry is in crisis. Statistics show that less than 30% of cosmetology graduates are still working in the field five years after graduation.

Why? Because cosmetology schools teach technique, but they don’t prepare stylists for the business, financial, and emotional realities of salon life. Most new stylists graduate without direction, guidance, or the tools they need to succeed.

Ignite your career and learn from  a successful stylist and salon owner with 3+ decades of  behind-the-chair experience

That’s why I created The Defined Stylist Method

A mentorship and education program built specifically for hairstylists who want to:

  • Define success on their own terms
  • Gain practical strategies for business and career growth
  • Build financial stability and freedom
  • Learn how to protect their energy and avoid burnout
  • Stay resilient in a challenging, ever-changing industry
Learn More About the program

Your hairstylist success starts today.

 

Whether you’re just starting out or you’ve been in the industry for years, you don’t have to navigate this career alone. With my mentorship, you’ll gain the clarity, tools, and confidence to step into a career that feels aligned, rewarding, and sustainable.

Your hairstylist success story starts here.



Join The Defined Stylist Method Today