Meet Cheri Soren Founder of the Defined Stylist Method, 3+ Decade Hair Stylist & Salon Owner, & Beauty Industry Mentor

Hello! I’m Cheri Doren.

Founder of the Defined Stylist Method, 3+ Decade Hair Stylist & Salon Owner, & Beauty Industry Mentor
Ignite your career and learn from  a successful stylist and salon owner with 3+ decades of  behind-the-chair experience

Hello! I’m Cheri Doren.

Founder of the Defined Stylist Method, 3+ Decade Hair Stylist & Salon Owner, & Beauty Industry Mentor
Work with Cheri Soren to define success in your career on your terms and achieve long-term success in the beauty industry - all without burning out.

With 35+ years as a behind-the-chair hairstylist and salon owner, I know firsthand the struggle of working in our industry and what it really takes to grow (& scale!) a six-figure income.


Throughout my career I’ve honed the skills and developed proven methods to be highly successful in varied markets, salon cultures, and structures. I have literally grown up in the beauty industry and from a very young age it sparked a fire in me that burns brighter today than ever before.

My heart & soul truly belongs to this crazy, beautiful industry.


It's been my life's work and my dream career since I was 5 years old . . .
& I don't regret one single minute. 


I can't wait to help you bring these proven strategies and enriching mentorship into your career so you can experience all the joy and freedom our industry has to offer your life.

Meet Cheri Soren Founder of the Defined Stylist Method, 3+ Decade Hair Stylist & Salon Owner, & Beauty Industry Mentor

Our professional beauty industry is facing a crisis.


Less than 30% of cosmetology graduates find success after 5 years in their careers.

While cosmetology schools do a good job of educating their students on technique and learning their craft, students graduate with no direction and struggle finding real-world business and career support.

Ignite your career and learn from  a successful stylist and salon owner with 3+ decades of  behind-the-chair experience

From my experience, I have created an educational & mentorship program, The Defined Stylist.


With a strong emphasis on personal growth, pathways, and goals, my mentorship program helps stylists like you become more resilient with the tools necessary for real world hairstyling careers.

The Defined Stylist Program was created to provide personal business, finance, and career support specifically for hairstylists like you.

Learn More About the program

Your hairstylist success starts today.


Whether you’re an aspiring stylist or have been building a career in the beauty industry for decades, your first step is to join the Defined Stylist program for the mentorship + actionable strategy you’ve been craving.

Learn More About the program